Document Type : Viewpoint
Author
Department of Emergency and Hospital Medicine, Lehigh Valley Health Network, University of South Florida Morsani College of Medicine (USF), Allentown PA, USA
Abstract
Keywords
Introduction
Over the past decade, US healthcare institutions have increasingly relied on diversification strategies to promote market growth and to improve financial solvency. The most prominent strategic method utilized during that period has been adding scale to organizations, thereby providing them with larger patient population to care for. Many organizations have deployed tactics like expanding their healthcare insurance product, collaborating with commercial insurance companies, and increasing service differentiation by improving customer service, brand identity, and reputation. (Read more...)
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