On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

Document Type : Commentary

Author

Swiss Center for Affective Sciences, University of Geneva, Geneva, Switzerland

Abstract

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

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References

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History

  • Receive Date: 15 September 2014
  • Revise Date: 18 November 2014
  • Accept Date: 17 November 2014
  • First Publish Date: 01 December 2014

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